The UX Designer oversees the planning, design, and execution of all websites, online/mobile banking experiences, SEO, SEM, email, social media, and digital advertising. This role must be able to design and code as well as develop and oversee the digital marketing strategic roadmap.
Work with the VP of Marketing to devise digital strategies, recommend appropriate budget allocation, and manage the execution for all digital marketing with the goal of meeting or exceeding the objectives and tactics set by Senior Management. Design, development, and oversee ongoing improvement of all digital properties (website, micro-sites, online/mobile banking, etc.) to create an exceptional user experience and ensure prospects flow through a natural sales funnel. Plan and execute all web, SEO, SEM, email, social media and display advertising campaigns Design, build and maintain our social media presence. Utilize strong analytical ability to evaluate end-to-end member/prospects experience across multiple channels and touch points. Make improvements as needed. Manage the website hosting and domain names for all Marketing-owned web properties. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Experience: Three years to five years of similar or related experience.
Education: A college degree in Graphic Design or a related field is required.
Interpersonal Skills: Courtesy, tact, and diplomacy are essential elements of the job. Work involves personal contact with others inside and/or outside the organization for purposes of giving or obtaining information, building relationships, or soliciting cooperation.